If you want to be successful in content marketing, you need to use the right tools. There are a lot of different content marketing tools out there, but not all of them are created equal. In this article, Rohith Jain put together a list of the top 10 content marketing tools that you should be using.
By using the database search function you can segment your search and you can find the more appropriate journalists and the bloggers to reach out. So that it saves you from the paintasking task of the crawling sites that are looking for the contact details. The beauty of the gorkana is it will give all the information you need in one place.
Copyscape will be helping you to make duplicate content a thing of the past or at the very least where they are making a considerable dent in the issue. Using the debit card, credit card or the PayPal account, you will buy a certain number of credits, depending on how many your budget allows.
Help a Reporter Out – more commonly known as HARO – is a powerful sourcing service connecting journalists, brands and industry experts. How it works, first you need to visit the site, then sign up for the service and select the fields you are interested. Then you will receive minimum of three emails per day with the latest media request for your chosen subjects.
Type journorequest in the search bar on Twitter and you will be greeted with the countless tweets from the journalists all over the globe where they will be looking to help from brands and from the industry experts. This is a very great tool for sourcing the new stories to contribute to.
Buzzsumo is an effective tool for many reasons, where the first being that it’s perfect for checking how your content is performing. Just you need to enter the URL of the content in the search bar and you will see the social shares it required.
Ahrefs is a wonderful resources for the content marketers, where you can use the content explorer to search for the relevant topic for your client brands. Then you will be provided with the list of content which has gained the most social shares.
Hootsuite is more than the social media scheduling software. It has been the powerful aggregator, which makes an essential tool for the content marketers.
Feedly this as invaluable tool for those who are looking to collate the news stories which are relevant to their clients. This site provides a minimalist, and an optimised for the productivity rather than the style.
9. YouGov profiler
YouGove profiler is a tool to have at your disposal. Where you need to enter brand, name or the subject that you need to research and you need to segment the data into the series of fields.
Tweetdeck which is an extremely powerful tool that will provide real time tracking organisation and engagement the data. It will allow you to create the customer Twitter dashboard where the information on your brand on Twitter will be just a click away.