Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends on your timing. If you post at a bad time you might end up being unnoticed. Early morning or late in the evening is the optimal time to post. Do not post during or between the 9-5 business hours. The worst day for engagement in a week is Sunday while Monday and Thursday tend to have highest Instagram follower engagement and traffic.
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Follow Similar Instagram Profiles
Follow people who follow the same interest you like. If you follow people with similar interests you will be sure to get noticed. Plus, they are more likely to follow you back. Reach out to people who you believe would be interested in your products.
Get a Suitable Instagram Name
It is unlikely that people will be searching for you by your name unless, you are a celebrity. So create names revolving around your business website or the industry that you are working in. Now, when people related to your industry search the relative keywords, it is more likely that your profile will show up. Here is a powerful Instagram marketing strategy. Make your “user name” identical to what you are selling because that is what people are searching for.
Wisely Use The Description
When writing your description make sure to let people know about the benefits of you and your business. Add a link to your channel or advertising campaign to direct the people on your page.
Add Texts To Images And Use Hashtags
Honestly, Instagram is more about images than plain texts. Adding images is a great way to let people know how wonderful your product or service is. Use visually strong content that will attract attention.
Everybody needs to use hashtags on Instagram and if you want your business to be noticed then you have use hashtags. Using hashtags will make sure you end up on the list of the trending keywords that people are searching for.
If you want to use Instagram as a marketing channel then you need to use the simple features of Instagram in the most efficient manner. Your Instagram marketing will be a success if you post many unique pictures. Also, now you have the ‘Instagram stories’ feature which is a cool powerful tool that you can use to your advantage. These marketing tips will make you stand out from the rest of the pack. All of the techniques above are an Instagram marketing strategy that will help build a huge fan base.
This is a curated article that was originally posted on EzineArticles by James Savage. Images used courtesy of Pixabay and Unsplash.